Saying, “I saw it on TikTok!” has become a common phrase, and the platform introduces surprisingly excellent makeup, skincare, haircare, fragrance and wellness discoveries. Gen Z values honesty and transparency, making viral trends on TikTok a reliable indicator of authenticity. If a product gains popularity, you can almost always trust it’s genuinely worthwhile.
Here are a few of my favorite Sephora products:
Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops with Peptides
Achieve a sun-kissed glow without UV exposure with Drunk Elephant’s popular bronzing drops, a TikTok favorite. As showcased by viral beauty influencer Alix Earle, this serum, when mixed with moisturizer, provides an instant complexion boost and acts as a temporary face tanner. Beyond its cosmetic benefits it also protects the skin from pollution and stressors, thanks to added antioxidant benefits from vitamin D.
Rare Beauty Soft Pinch Liquid Blush
This product is honestly one of the best products I have personally used. This liquid blush gained popularity due to its intensely pigmented formula: a single dot achieves vibrant cheek color. With over 6,000 five-star reviews at Sephora, it offers a range of over a dozen shades in both dewy and matte finishes. Easily build and blend for a radiant, lit-from-within glow using either a makeup brush or sponge. It is not extremely expensive, making it affordable for a larger consumer base. It feels so weightless on the skin and is also buildable, so you can experiment with it to your preference.
Laneige Lip Sleeping Mask
Experience deep hydration with this leading lip mask, featuring murumuru seed butter and shea butter for lasting moisture and vitamin C for environmental protection. While intended for nighttime use, its versatile berry flavor adds a delightful pink sheen, making it suitable for daytime wear as well. Laneige offers this must-have lip mask in four enticing flavors to explore. Personally, this lip mask has worked wonders for my chapped lips and it also smells amazing! If you know your lips are chronically chapped or you’re looking to upgrade your lip care routine, the Laneige Lip Sleeping Mask is the best one you can try right now. It’s cute, sparkly and probably what you never knew you needed.
e.l.f. Cosmetics Power Grip Primer
e.l.f. Cosmetics, a widely popular and budget-friendly makeup brand on TikTok, consistently introduces viral sensations. Known for its distinctive gripping texture, this makeup primer ensures unparalleled staying power, making it a top choice for foundation application. Infused with hyaluronic acid, it also provides instant hydration upon application. E.l.f. is also an extremely popular brand because it often creates “dupes” of high-end products for low prices, making it attractive to a larger consumer base. By far the best affordable primer I have used! If you’re starting to get into makeup and looking for a good primer, I recommend this one! It feels a bit sticky, but helps with long-lasting makeup.
Kosas Revealer Concealer
Embracing the trend of prioritizing healthy, natural skin, TikTok users favor beauty products with hidden skincare benefits. Infused with hyaluronic acid, peptides, caffeine and pink algae extract, this concealer has just that while it hydrates, brightens and de-puffs tired eyes, delivering crease-proof, medium coverage for a revitalized look.
With regards to these viral sephora makeup products, the latest TikTok trend reveals a surprising surge of young girls and tweens exploring skincare and beauty products at Sephora, prompting concerns among adult enthusiasts and experts. Several customers and employees have gone viral complaining about kids causing issues at the stores, most prominently Sephora. They’re not just being rude, but also making a mess with testers, like using them to make the coined “skin care smoothies.” Because of this, some testers have been removed, leading kids to take products out of boxes to use them in stores. To fix this, better security is needed to keep kids aged 13 or younger out of the stores.
While natural curiosity is expected, the worries lie in excessive spending on potentially unnecessary and harmful products. Premium beauty brands like Drunk Elephant and Glow Recipe, known for potent formulations with harsh active ingredients, are especially gaining popularity among young consumers. This poses a dual concern — limiting accessibility for adults with genuine skin concerns and risking incorrect usage by children, leading to irreversible damage. The misuse of potent ingredients like retinol and chemical exfoliants may cause more harm than good, especially on young, developing skin. Addressing this trend requires education on proper skincare routines, age-appropriate products and the potential consequences of using powerful formulations at a young age.
The issue underscores the importance of responsible engagement with beauty trends. The TikTok algorithm has mastered the art of virality, and popular make up trends and products are very common; when young kids access their “for you” page, however, they too are influenced to buy these products that should be clearly marketed towards an older audience. Younger is almost always synonymous with more juvenile tendencies. With the rise in skincare and makeup popularity amongst younger girls results in more trips to their favorite beauty stores
It is crucial for beauty enthusiasts to navigate these trends responsibly and guide young fanatics toward healthier choices. The focus should be on enhancing well-being rather than jeopardizing it. By fostering awareness, we can ensure that the younger generation embraces beauty in a manner that prioritizes their health and avoids unnecessary risks.
Virality is an amazing way to share the best new trends to keep your skincare fresh and makeup on point. When younger kids consume that content, however, it can result in them using products that are too mature for them and result in consequences when they shop in-store. Let’s keep sharing our favorite products for us adults that love the trends and keep the 10-year-olds out of Sephora.